Metaverse, is the web changing?

As evidence of such an ambitious project as the Metaverse, Mark Zuckerberg, founder of Facebook, has opted for a re-

brand of your company. Me ta is the name that now represents all the social services offered on platforms such as Facebook, Instagram, Messenger and Whatsapp. But what are the reasons behind this bold move? And above all, why is there so much talk about the Metaverse ?

What is the metaverse?

In the beginning, the concept of "metaverse" was something belonging to cyberpunk novels, a splendid utopia that saw the population connected, with avatars, in a new three-dimensionally designed world: a virtual reality accessible via the internet.
This is the plot of Snow Crash, the book by N. Stephenson. What was pure science fiction in 1992 could become reality within 10 years.

Therefore, there is no barrier between the physical world and virtual reality, an avatar will be able to carry out the tasks we normally do in everyday life: work, go shopping, entertain ourselves with video games, participate in events, chat. The metaverse will offer multiple uses, some interesting because they are aimed at reducing costs and environmental impact. For example, we could take part in a concert from the comfort of home thanks to our hologram.

Another scenario that is representative of what the metaverse will aim to be was recently staged by Spielberg in the film “Ready Player One”. In fact, as in the latter, access to the new web universe will be guaranteed by viewers - Meta's Oculus 2 in our case - together with other accessories or wearable devices .

What can we do once we enter the Metaverse?

If you are wondering what the unlocks of this 3D reality are or what use a second life online through an avatar can have, the answer is that there is no limit to the imagination. With the advent of the metaverse, not only our user experience will change , but the economy itself.
Big brands, marketing agencies and investors will find fertile ground to exploit the potential of the internet of the future .

Events, online conferences, and moments of leisure to be experienced through your avatars will take on a different meaning. Trade, thanks to tricks such as launching new products on a market accessible to avatars, will have greater engagement than the current one. Many new platforms will therefore be born, but in the meantime some companies like Nike are already starting to adapt.

Have you heard of Nikeland yet? It is an idea born recently using the already well-known video game platform Roblox : a 3D world that faithfully depicts the Nike headquarters. Our digital alter-ego, in this dedicated space, can wear the brand's most famous products and in the future it is assumed he will be able to purchase them and take them home.

Like the world of video games, the world of cryptocurrencies is also in turmoil.
New altcoins linked to the multiverse are starting to populate exchanges, with the aim of climbing the global market rankings. For what reason? One of the ways to invest in the metaverse are NFTs , also called Non-Fungible Tokens : coins that are intended to certify online ownership.

Not long ago the figure of 1.5 million dollars (about 888 Etherium ) spent on Axie Infinity for the purchase of digital land caused discussion. These are some of the reasons that are shaking the people of the web lately.

Conclusions

A parallel universe is slowly taking shape, a more immersive virtual reality than the one we know is opening up. There are new scenarios and devices at the gates that will hopefully be usable in the coming years thanks to the progress of technology.

The ambitious project which sees Meta, Mark Zuckerberg's company, at the forefront , will be completed in about 15 years. In the meantime, the Californian company has already received much acclaim. However, on the other hand, there is no shortage of criticism, let us remember that Meta had been hit with numerous accusations due to problems related to IT security and malfunctions of its social platforms.

Certainly in the future the internet and new technologies will further change our lives and experience as web users. If the Metaverse has light, a truly broad panorama of possibilities will gradually be shaped. But to find out whether the vision of the Facebook founder will bring the change of the century, or will be just a meteor, we will have to wait a little longer.